On February 21, 2024, the Watt & El-Camino Business Walk took place, uniting Sacramento County staff, business representatives, and community members. Led by District 3 Board Supervisor Rich Desmond and coordinated by the Economic Development team, this event engaged 61 local businesses to gain insights into their needs and challenges.

Key Findings:

1. Business Pulse:

• 73% of businesses reported their status as Good or Fair.
• 13% remained Neutral.
• 8% rated their business as Excellent.
• 3% considered their business as Poor.
• 3% did not respond.

2. Business Longevity:

• 49% of businesses have operated for more than a decade.
• 41% have been in operation for less than ten years.
• 10% did not respond.

3. Local Insights:

• 34% appreciated the location, commuter visibility, and foot traffic.
• 59% expressed concerns about homelessness affecting their business.
• 39% cited crime in the area as a significant issue.

4. Interest in Business Group Meetings:

• 67% expressed interest in exploring organized business group meetings.
• 10% were not interested.
• 23% were unsure.

5. Improvement Suggestions:

• 34% suggested increasing law enforcement and security.
• 25% highlighted the need to address homelessness-related concerns.
• 38% called for enhancements such as improving property management and lighting, and resolving illegal dumping.

6. Post-COVID-19 Impact:

• 36% reported an increase in business activity.
• 8% noted a slowdown in business.
• 8% reported no change.
• 48% found the question not applicable.

7. Perceived Success:

• 61% of businesses felt successful in the area.
• 15% stated they were not successful.
• 24% did not respond.

8. County Support:

• Businesses identified several areas for county support, including increasing law enforcement presence, providing business and marketing support, offering solutions related to homelessness, and improving roadways.

Hypothesis:

We hypothesize that the insights gathered from the Business Walk will lead to the implementation of targeted initiatives and policies that address the identified needs of local businesses. These efforts will foster a more supportive business environment in Sacramento County, promoting growth and success in the Watt & El-Camino area.

Dedication:

We sincerely appreciate all participants of the Watt & El-Camino Business Walk. Your valuable feedback guides our efforts to support and empower the local business community, driving positive change and prosperity in Sacramento County.

By understanding and addressing the needs of our local businesses, we aim to create a thriving community where businesses can grow and succeed. Stay tuned for updates on the initiatives and policies we will be implementing based on your feedback.

Thank you for your continued support and dedication to making Sacramento County a better place for businesses.